High-growth sales leader with a strong track record of building, managing and scaling high performing sales teams in Media, Marketing, and Adtech companies. The ability to consistently drive corporate success by conceiving, developing, and executing strategies to drive revenues, growth, and competitive market positioning.


Head of Sales at BuySellAds - CURRENT

BuySellAds is a leader in the online Adtech space, we specialize in uniting brands, agencies and tech companies with millions of hard to reach software developers, designers and cryptocurrency enthusiasts.

  • Sales Forecasting and Budgeting.

  • Implementation and execution of sales policies and practices.

  • Manage, develop and execute a multiple channel selling strategy.

  • Develop annual sales plan in support of organization strategy and objectives.

  • Meet and exceed all assigned revenue targets for profitable sales volume.

  • Quote, negotiate, and assist sales reps in closing complex transactions through the development of executive-level relationships with key prospects.

  • Provide leadership to the sales organization’s management team, while fostering a culture of accountability, professional development, high performance, and ethical behavior.

  • Attract, hire, coach, on-board and retain top sales talent.

 

Vice President of Sales at SitePoint  - 2013-2017

SitePoint/Learnable.com Connects Leading Technology Brands With An Audience Of Web Developers, IT Professionals And Technology Business Decision Makers.

  • Member of Executive Management Team.

  • Developed quarterly and annual sales department budgets.

  • Developed a comprehensive training program for new sales associates.

  • Planned and directed staff training and performance evaluations.

  • Reviewed operational records and reports to project sales and determine profitability.

  • Approved all sales staff budget expenditures.

  • Created and launched new online sales strategies that resulted in 200% sales increase.

  • Exceeded annual sales target by 150%.

  • Built relationships with customers and the community to establish long-term business growth.

  • Developed department's first incentive performance plan which motivated staff and resulted in 23% increase in sales.

  • Surpassed revenue goals in four consecutive quarters.

  • Developed and strengthened relationships with key strategic accounts and enterprise partners. including Atlassian, Microsoft, New Relic and Adobe.

Regional Vice President of Sales at Gilt Groupe  - 2011-2013

BuyWithMe (Acquired by Gilt Groupe) was the premier social shopping network that offers a daily deal from the best local merchants. The advertising platform is a win-win solution for both clients and consumers by encouraging mass trial of products and/or services with low risk, low cost, and high brand visibility.

  • Achieved 350% revenue growth in first 6 months by growing the National Sales team from 10 to 65 representatives to expand existing markets and develop new ones.

  • Built partnerships with major brand advertisers such as Allergan, Murad, De Beers Diamonds and Marriott Hotels in an effort to localize their national message.

  • Managed all sales divisions for West Coast markets. Approved all sales staff budget expenditures.

  • Developed quarterly and annual sales department budgets.

 

Vice President of Sales at Web.com - 2009-2011

WebVisible (acquired by Web.com) provides a full range of Internet services to regional and national businesses to help them compete and succeed online. 

  • Lead the National and Enterprise Sales team to successfully market advertising solutions across various sales channels, including Franchise, Co-op, Advertising Agencies, Publisher/Resellers and multi-location (regional) accounts.

  • Built partnerships with major brand advertisers such as BMW, Mazda, Jaguar, Husqvarna and Invisalign in an effort to localize their national message.

  • Improved revenue over $5 million by providing effective leadership and training, specifically implementing co-op strategies to both manufacturers and dealers that were geared towards acquiring dollars allocated towards print and converting the funds to online advertising.

  • Grew the National Sales organization from 0 to 18 people in a 6-month period through effective hiring techniques.

  • Pioneered product positioning strategies and marketing plans that included Franchise, Co-op, Agency, Reseller and Large Direct Businesses.

  • Implemented on-site sales training, policy formulation, goal setting, incentive programs, product promotions, lead generation and competitive sales commissions.

  • Exceeded goals by performing monthly sales forecasting and analysis to determine product performance, new product development and/or modifications on an ongoing basis.

  • Successfully grew sales from $2m ARR to $30m+ ARR.


ADDITIONAL QUALIFICATIONS:

  • Successfully advised on strategic development, corporate activity, and key planning issues; skilled at capitalizing on opportunities and recommending solutions to organizational problems.

  • Adept in conducting and overseeing sales within traditional and emerging markets; leverages outstanding consultative selling, presentation, and negotiation skills to close complex, multi-million dollar contracts with C-level executives.

  • Analytical skill set with the ability to define problems, assess small and large-scale implications, and implement viable solutions; devoted to detail and complete customer satisfaction.

  • Proven leadership experience; adept at strengthening and maintaining organizational momentum through the development of teams that are operationally excellent.

  • Expertise in cultivating and fostering external business relationships in support of corporate goals coupled with excellent product and program management capabilities.

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Do or die. Find a way. Whatever it takes. Failure is not an option. These are the phrases that come to mind when I think of Natalie. If pitbulls were stylish, witty, charming and petite - while ripping their competitors to shreds - they’d still be unremarkable compared to Natalie.”
— Carla Fitzgerald - Chief Marketing Officer at Spireon
Natalie is an fantastic sales leader. She made an immediate impact on our West Region, driving improved performance from her team from day one. Natalie has also provided significant strategic contributions to the sales organization, finding new ways to help us improve activity and penetrate difficult customer categories. Natalie’s unique ability to combine solution selling methodologies with creative problem solving makes her an invaluable member of any executive team.”
— Dan Gill - Senior Vice President of Sales at Skyhook Wireless
Natalie is a strong leader in sales. With a very strong “can do” attitude she is not afraid of taking a challenge heads on in a fast pace environment. Her skill set includes a combination of strong sales skills, business acumen and people leadership. During her tenure at BuyWithMe she was able to deliver strong results in the markets she was managing.”
— Pedro Martins - Vice President of Operations at Salesforce.com
Natalie is the consummate sales professional as she is forever looking out for the next new sales opportunity. She continually works on productive programs to improve the sales development of each individual on her team. Her passion and drive are relentless and a pleasure to have on the team.”
— Lisa Keogh - GM at Social Native
Natalie has consistently exceeded her goals while helping the company build it’s business and understanding of the market. Natalie manages several individuals ranging from senior to junior sales execs and does a great job of coaxing business and growth from both groups. I would highly recommend Natalie in any capacity of media Sales Management and Sales.”
— Jon Rosen - Chief Revenue Officer at InvolveSoft
In my work with Natalie, she has demonstrated incredible managerial skills by turning poor performers into successful salespeople in very short time frames. She is available to her staff and knows how to offer constructive input. She also knows when it’s time to manage someone out and handles it with incredible grace and dignity. I highly recommend Natalie for any Sales Management position and would be honored to work with her again.”
— Lori Dorn - Head of Human Resources at Fab.com
Natalie is one of the most professional Sales Executives I have worked with. She understands business and the bottom line therefore making decisions that are best for the company as well as the employee. She can be strategic one moment and a hands mentor the next. She is a team player who always looks out for the best of all, not just herself. It was a pleasure to work with Natalie.”
— Veena Dua-Chillar - Senior Vice President, Global Human Resources at Specific Media